Creative Matters. But Dynamic Creative Wins.
Serving one static ad to every user ignores the complexity of real buyer behavior. DCO (Dynamic Creative Optimization) solves this by automatically generating and adapting creatives in real time.
How DCO Works
A DCO engine considers:
- User browsing history
- Product relevance + profitability
- Best-sellers & trending items
- Complementary items (e.g., “frequently bought together”)
- Seasonal demand patterns
- Device behavior
Then it assembles the optimal creative combination:
- Product image
- Pricing
- CTA
- Layout
- Background
- Recommendation module
Why It’s Essential for Ecommerce
Because every user is different:
A user who viewed 10 dresses but bought none is not the same as someone who viewed a bestseller once.
DCO ensures:
- Higher engagement
- Higher conversion rates
- More efficient budget usage
- Scalable personalization
For ecommerce, DCO isn’t optional—it’s the core revenue driver.
