Attribution Has Never Been Harder
Privacy changes, cookie loss, and fragmented data make it difficult to understand which channel drives actual conversions.
This is where modern attribution models come in.
New-Generation Attribution
- Probabilistic modeling
- Conversion path scoring
- MMM (Media Mix Modeling) + ML enhancements
- Event-driven attribution
- AI-driven multi-touch weighting
Key Questions Modern Attribution Solves
- Which channels trigger early intent?
- Which channels accelerate mid-funnel engagement?
- Which touchpoints close the sale?
- Which channels deserve more budget?
Why Ecommerce Brands Need It
Because the buyer journey is no longer linear.
Understanding the true impact of each channel ensures:
- Smarter budgeting
- Lower duplicated spend
- Stronger ROAS
- Balanced growth across media sources
